Cargo matching is the process of matching shippers and drivers on an online platform to find satisfactory prices services, achieving a win-win situation; Today, cargo matching in the logistics industry is in a stage of rapid development, and reasonable cargo matching can greatly improve efficiency; The author this article shares about cargo matching in logistics knowledge, let's learn about it together.
What is cargo matching?
A summary in one sentence: The online platform the shipper's cargo information to people with cargo needs, and ultimately reaches a cargo transportation transaction.
There are 3 roles around cargo matching: sh, truck owners, and platforms; the three are in love and hate, and none can live without the other.
1. Shipper
① Direct customer - B end & C end
Pain point: The huge cost of time and energy in the process of finding trucks. Invol negotiations on freight rates, cargo security, transport monitoring, and exception handling.
Demand: Need a stable and reliable transport service provider, only responsible for disp goods, and everything else is handled by the transport service provider. Moreover, due to the particularity of the logistics industry, it is best if this transport service provider can issue invo and settle accounts regularly.
Shippers do not want to directly connect with drivers and will give their freight needs to third-party logistics or dispatch departments, which then organize drivers to carry goods.
② 3PL - Third-party logistics
Pain point: The huge cost of buying/ transport capacity can lead to a heavy business model.
Demand: Unplanned & outsourced main line demand, find transport capacity outside to undertake, achieve the cost reduction and efficiency improvement of the enterprise.
Third-party logistics such as SF/DB are well-known, and there are many logistics that are making a fortune in silence. These companies will outsource part of the cargo source when their own drivers cannot meet the transport demand of the cargo source.
③ Dispatch department/broker
Pain point: Need to maintain relationships & connections to have stable cargo sources; driver control issues during transportation.
Demand: Have a good relationship with shippers/third-party logistics, form a large number of stable cargo sources & a large number of stable controllable familiar truck drivers.
2. Truck owner
① Individual driver
Pain point: Less cargo and more, severe internal friction; freight rates are getting lower and lower, vehicle maintenance costs are high; late payment of freight, deduction by brokers/shippers/platforms.
Demand: Stable cargo sources for their fixed routes; easy to pull cargo, quick settlement, and freight rates are guaranteed to some extent.
Logistics company
3PL - Third-party logistics & dedicated line logistics company, most of the high-quality cargo sources in the industry are basically by them, and they can bear the risks and payment terms that shippers are unwilling to bear.
Brokers are actually truck owners, although they do not real trucks.
3. Platform
① Certain full
Cargo matching mode:
Only provide matching
Third-party guarantee platform
Large carrier
Business model: Focus on the cargo matching business and deepen after-market service.
At present, the business of only providing information matching still accounts for the most of Certain full, and from the full-freight business, pricing business, and B-end transport business launched by it, it can be seen that the platform wants to transform the pure information matching business into a third-party guarantee large carrier.
Xu Mengmeng has determined not to make money from truck and cargo matching, but to make money in the value-added services of each link of the's full-link: purchasing-finance-trailer-insurance-hanging-cargo-refueling-road tolls-maintenance and repair-used.
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